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What Was Behind The Fiat/Chrysler Electric 500

The Fiat 500e almost looks like a me-too car from the Chrysler/Fiat venture. I had an interesting talk with the Chrysler team.

These days, almost any who’s who of the automobile world has to have some sort of electric car, EV, a plug-in hybrid, PHEV in the works or at the very least, a hybrid. strangely neither Chrysler, not Fiat have hybrids, at least here in the US. So Fiat’s unveiling of the 500e, its first electric car is a splash in the pond, bypassing the habitual hybrid first, then PHEV then finally an EV. Fiat decided to come out with an electric car before it worked with simple hybrids. But why?

Dodge EV And Chrysler ENVI. In order to understand why Fiat went ahead with such an audacious project, we need to go back in time, back to 2008. This is the year of extinction, if you recall all car manufacturers were caught with their pants down without any real vehicles customers wanted to buy in the middle of this recession. In fact, they had been more active throughout the past few decades suing states that imposed tougher fuel efficiencies. Instead, they continued their merry way giving us heavier and heavier cars with engines that tried to do the impossible, give horsepower on as little fuel as they could.
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