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Tesla December Newsletter

December 2012 Newsletter Buy | Test Drive | Model S | Model X

Happy Holidays everyone! As the year comes to a close and excitement builds around the celebrations of the season, we’d like to sincerely thank our entire Tesla community for all your support during the past year. We would not be where we are today without your help, guidance, patience and enthusiasm. Your ongoing support helped make 2012 a turning point year for Tesla as we transitioned from Roadster to Model S, and from early Model S beta cars in January to Motor Trend Car of the Year® in November.

The Fremont factory is running day and night, our Tesla Retail stores are seeing thousands of visitors every day, and our Delivery Team is working very hard to deliver as many Model S as possible during the holiday season. There’s nothing like a new Model S in your driveway to make the season bright.

We hope you had as much fun as we did this year, but now it’s time to wrap up 2012 and embrace the opportunities of 2013.

The Countdown Is On To Our First Model S Price Increase
There are 11 days left to place your reservation for the award winning Model S at current prices. Many of you have probably heard about our recent price increase that will go into effect on January 1, 2013. This price increase will not apply to anyone who has or makes a reservation by end of day on December 31, 2012… as long as they finalize their order within four weeks after receiving their “Invitation to Configure” when the time comes to build their Model S.

If Model S has been on your mind for a while, or is on someone’s secret wish list this holiday season, now just might be the time to treat yourself or that someone special to a little savings and a lot of joy.
A Flurry Of Winter Activity In The United States
Shoppers are visiting our Tesla Retail Stores and Galleries by the thousands each day to see the 2013 Motor Trend Car of the Year® and to learn more about the benefits of driving an EV. You may have seen Tesla Elves hustling and bustling in shopping centers throughout North America this fall as we opened new locations in Florida, Massachusetts, Illinois, California, New York, New Jersey and Toronto. Check out directions and extended holiday hours for the Tesla location nearest you.
Model S Rocks The Autobahn In Europe
Guten tag Deutschland! Model S touched down on European streets for the first time during our recent press preview in October. We had a great turnout for the event and everyone was full of smiles after putting Model S through its paces along typical German roads and a full speed run on the Autobahn. With its innovative design and world-class performance, Model S gained favor with our media friends in the European automotive world. “Our goal has always been to build the best car in the world and set new standards for safety, range, design and performance. We have achieved this with Model S in North America and now it’s time to introduce the extraordinary Model S driving experience to Europe,” announced CEO, Elon Musk.

Our GET AMPED European Test Drive Tour will kick off in January and Model S Signature reservation holders will begin taking delivery in late Spring 2013.

A special shout out goes to our friends in Norway who have astounded us with their incredible enthusiasm for Tesla and Model S. Norway has now taken the lead in Europe for total Model S reservations. Tusen takk Norge! To support this growing demand, a New Years’ treat is headed your way this Spring with two new Tesla locations in Bergen and Trondheim!

News and Videos
Jay Leno’s Garage:
Mr. Leno gets serious with his praise for Model S
Consumer Reports:
Inside the Impressive Tesla Model S Electric Sedan
Autofil Test Drive in Europe:
Vi har kjørt Tesla Model S
Customer Deliveries:
Witness the pure joy of one owner’s Model S delivery
Canadian Edmonton Journal:
Tesla Scores a Win
Hong Kong Launch:
300 Tesla reservation holders meet Model S for the first time
Go Electric
Find Us

O’ Canada! Model S Has Arrived!

We are thrilled to be starting deliveries of Canadian Model S Signature cars to our neighbors to the north. With new labels, language modifications and a vehicle immobilizer, Model S has been certified by Transport Canada and deliveries begin any day now.

We recently opened our first Canadian Tesla Retail store in Toronto and look forward to opening several more Canadian stores in 2013! Given the record breaking attendance numbers at our Tesla Yorkdale opening this November, we have great expectations for Model S as we expand throughout the country. If you’re in the area, stop by Yorkdale Shopping Centre to chat with our Product Specialists, design your own Model S, surf the
17-inch Tesla Touchscreen, learn about battery and EV technology on our GO Electric digital experience, and sign up for a test drive.
Asia-Pacific Welcomes Model S

Tesla received a tremendous welcome in Hong Kong last week with the official launch at Cyberport Arcade. About 300 Model S and Model X reservation holders and Roadster owners attended the Model S unveiling and had the chance to engage with other passionate Tesla fans. Following the launch, reservation holders had their first chance to get behind the wheel and test drive Model S on the streets of Hong Kong.

Several weeks ago, APAC media and press got to spend some personal time with Model S during the L.A. Auto Show. Reactions were extremely enthusiastic to the design and performance of Model S and we look forward to seeing follow up stories throughout numerous Luxury, Business and Automotive publications in Japan, China and Australia.
Motor Trend 2013 Car of the Year®
AUTOMOBILE MAGAZINE 2013 Automobile of the Year
2013 Yahoo! AUTOS Car of the Year
TIME’s Best Inventions of the Year 2012
2012 Best of What’s New Awards: Grand Award
Most Innovative Car: 2013 Automotive Excellence Award
Men’s Journal 2012 Gear of the Year
Green Car Reports Best Car to Buy 2013
Roadster News
We have launched our Roadster Certified Preowned program in the U.S. giving you another opportunity to experience the thrill of driving our first game-changing electric vehicle. No reservation needed to drive away in one of these history making cars before the New Year! Email us at or stop by our Menlo Park store to learn more!


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