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Nissan Fires Back at Fiat Over Criticism of the Leaf EV’s Styling – Who Makes the Uglier EV?

2012 Nissan Leaf left front

Before the 2012 L.A. Auto Show, Fiat took a jab at the Nissan Leaf EV’s styling, reports Automotive News. Now, Nissan has responded to Fiat’s criticism with some harsh words of its own for the Italian automaker’s recent designs.

“Let’s be honest, ugliness is probably one of the worst forms of pollution,” head of Fiat product marketing Matt Davis told Bloomberg prior to the Fiat 500E’s debut at last week’s L.A. Auto Show press days, “The Fiat 500e proves that you do not have to give up on good looks to deliver an electric car.”

Fiat 500E electric vehicle left front 11 300×187 imageNissan head of global marketing communications Simon Sproule responded to Davis telling Automotive News, “Let’s face it, Fiat has not shied away from controversial styling themselves. Many [people] would describe many of their products as visual pollution. Take a long, hard look at the Fiat Doblo.”

Sproule also called out the Fiat 500E’s diminutive size and the automaker’s perceived lack of effort to bring it to market, saying, “They chose the smallest vehicle in their range with the least amount of passenger functionality. I don’t think they have the credibility or the hardware to stand behind these kinds of statements. Either you’re committed to it or not.”

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