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Toyota Mulling New Prius With Record Sales Nearing 700,000

Nov. 5 (Bloomberg) — Toyota Motor Corp., closing in on record global sales of Prius models, is studying whether to keep the hybrid line’s aerodynamic wedge-shape as the automaker designs a next-generation car to boost demand.

“There’s an undercurrent among most people that they’re ready for a new Prius look,” said Chris Hostetter, Toyota’s U.S. group vice president for strategic planning, who’s working with Toyota engineers on the redesign. “Maybe our architecture has been a little bit similar for the last two generations.”

While the carmaker hasn’t yet selected a look from “a menu to choose from” for the next Prius, “one of the avenues we’re exploring right now is to evolve it, and the other is to really evolve it,” Hostetter said in a phone interview last month, without elaborating. A replacement for the main Prius hatchback won’t go on sale for “a little more than a year,” he said.

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