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Tesla Model S Price Hike Appears Likely, Analyst Notes

Tesla Motors has made it clear that it is preparing to increasing Model S prices for new reservations for the electric car, Maxim Group analyst Aaron Chew notes in a research note this morning.

“Though not yet official, recent TSLA commentary suggests an increase in the Model S price for new reservations is on the horizon,” he writes. “Though this may lead to concerns over the impact on demand and implications for the current run rate of order confirmations and profitability, we believe it may reflect a broader strategy of adjusting to a higher-end, less price-elastic customer base and market segmentation ahead of its lower-end $30,000 Gen 3 [model].”

He adds that “while the stock may be pressured on the news, we view any dip as a buying opportunity.”


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