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Lithium Battery Manufacturers Accused of Price Fixing

The high cost of batteries has been the prime criticism against calls for electric vehicles (EVs) to replace conventional petrol-powered vehicles on the world’s roadways. Presently, car buyers pay a $10,000 to $20,000 premium for EVs over conventional gas vehicles, largely due to the cost of lithium batteries. This costly premium has hindered EV sales and cast doubt on the future of long-term demand.

The results of a 2011 Pike Research poll show that 40 percent of respondents would be “extremely or very interested in purchasing [a highway-capable plug-in electric vehicle] assuming the price were right.” The study points out that “price sensitivity is an issue that continues to loom over the [EV] industry, as survey participants’ willingness to pay was much lower than the prices currently planned by automakers.”
More resourceinvesetingnews.com

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