A sample text widget

Etiam pulvinar consectetur dolor sed malesuada. Ut convallis euismod dolor nec pretium. Nunc ut tristique massa.

Nam sodales mi vitae dolor ullamcorper et vulputate enim accumsan. Morbi orci magna, tincidunt vitae molestie nec, molestie at mi. Nulla nulla lorem, suscipit in posuere in, interdum non magna.

Is an Electric Pickup in Our Future?

It wasn’t that long ago when the idea of fully electric cars had some pundits saying it would never happen, but they are here. And now, with the presidential election behind us and the Obama administration likely to continue to push toward more automotive electrification, it seems more likely than ever to see added investment in that direction.

AutomotMore ive News is reporting that it’s likely President Barack Obama will continue to push for the his target of 1 million electric vehicles on the road by 2015, less than three short years away. If that is going to happen, electric vehicles will need to evolve away from cute-car anomalies and move into more mainstream designs and vehicle segments. And that means pickup trucks.

Given the coming regulations that the EPA will be (and has been) pushing, including the 54.5 mpg (equivalent) corporate average fuel economy targets for 2025, we have to assume that pickup trucks will be represented. But from which manufacturers and in what segments? There’s no question that pricing will eventually have to come down to make them affordable to be bought in reasonable numbers, but much will depend on the company that makes the first vehicle and is willing to take the big risk.


Leave a Reply