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BMW Exec Reaffirms Commitment To Plug-In Cars

Automakers don’t give up profits easily. So when one of the world’s most profitable, BMW, commits to building a range of electric vehicles, they have to be taken seriously.

BMW Chairman Dr. Norbert Reithofer has reaffirmed this commitment during a recent teleconference.

“We consider electric mobility a technology with the potential to achieve emission-free sheer driving pleasure.”

He added that 2013 will be a year of revolution for BMW–a year when it starts series production of BMW i.

BMW i will take lessons learned from BMW’s recent electric mobility projects, such as the MINI E and BMW ActiveE, and applies it to a dedicated, all-new line of plug-in vehicles.

The company is already confident that its products work in real urban traffic. During MINI E testing, drivers collectively logged almost 10 million miles, and a further 3.1 million so far in the ActiveE.


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