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Ford’s C-Max plug-in hybrid rated 5 mpg above Toyota Prius, Chevrolet Volt Read more:

The Ford C-MAX Energi plug-in hybrid is rated at 100 MPGe (miles per gallon equivalent).

Ford to tout the C-Max’s best-in-class MPGe (miles per gallon equivalent) and lower cost to lure in buyers turned off by the high price of green cars

Ford Motor Co, vying to challenge Toyota Motor Corp’s dominance in the hybrid market, said on Thursday that its 2013 C-Max Energi plug-in hybrid gets 100 miles per gallon, beating the 2012 Prius by about 5 percent.

The mileage rating given by the U.S. Environmental Protection Agency means the C-Max plug-in’s fuel efficiency both in the city and on the highway is five miles better than the Toyota Prius plug-in and two miles ahead of General Motors Co’s 2013 Chevrolet Volt.

Ford, the second-largest U.S. automaker, has been vocal in its desire to take on Toyota, which has had a stronghold over the hybrid market for more than a decade with the Prius.

Last year, the Prius made up 54 percent of U.S. sales of alternative powertrain vehicles, according to market research firm Strategic Vision. Ten other brands divided the rest.

Still far more people consider green cars than buy them, experts say. Ford aims to attract U.S. buyers by offering more power, space and efficiency than the Prius at a lower cost with its hybrid-only C-Max nameplate.

Internally, Ford calls potential C-Max buyers “optimizers,” said Michael O’Brien, Ford’s electrification marketing manager.

“They’re looking for their dollar to go as far as possible and as smart a way as possible,” O’Brien said in an interview. “The notion of having MPGe (miles per gallon equivalent) that’s best in class is a terrific advantage..



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