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Fisker is moving forward despite glitches, slow electric vehicle sales

Fisker Automotive’s new CEO defended the California start-up’s electric vehicle, saying that the company is “getting the drama behind us” and raising funds to launch a second new car.

Fisker CEO Tony Posawatz, who guided the Chevrolet Volt to production during his tenure at General Motors, said the Fisker Karma has been well received despite what he called the company’s past “missteps.”

“Customers do like these cars,” Posawatz told the Automotive Press Association luncheon in Detroit.

He said the plug-in hybrid electric Karma, which costs more than $100,000 and has a 300-mile range with a battery and a back-up gas engine, is attracting buyers who love great design.

“It’s lasting, it’s bold, it’s timeless, it has a unique signature,” he said.

But last week Consumer Reports said the Karma was “plagued with flaws” and declined to recommend it.

Posawatz questioned Consumers Reports’ approach, but acknowledged that Fisker has “a lot of work to do.” He said the company’s previous leaders spent too much money.

“I would attribute it very much to being over ambitious, over aggressive, just going for it,” Posawatz said. “I think they tried to be quick, tried to hurry, tried to rush. There are times with small companies like Fisker you want to be nimble and fast and that’s a good thing, but you don’t want to be rushed where you will pay for rushing.”


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