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Fisker CEO Identifies Long To-Do List, as 2012 Sales Pass 1,000

After five weeks at the helm, Fisker Automotive chief executive officer Tony Posawatz stated the obvious: that the luxury plug-in automaker has a lengthy “to-do” list. What’s on the list? Strategic partnerships, the establishment of a vehicle lease program, improving Fisker’s relationship with its 80 dealerships, improving quality…

“We think we’re positioned pretty nicely, but like any company in its infancy, we still have so much more foundational work to do. The dealer and retail network is a classic example,” Posawatz told reporters on Monday.

Soon Fisker will establish a retail network in the Middle East and will expand its operations to include China in early 2013. Beyond that, Fisker hopes to launch the Atlantic—a plug-in hybrid with a projected price tag of roughly $55,000. But launching the Atlantic seems to be contingent upon Fisker accessing the remaining portion of its $529 million loan from the US Department of Energy. (The current political climate casts doubt on these loans.)


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