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2013 Toyota Prius, Prius Plug-in Hybrid, Prius V prices announced

Toyota has announced the pricing details on the 2013 Prius, Prius V and the Prius Plug-in Hybrid models. All pricing for these three 2013 Prius gamily members become effective October 2012. The MSRP on 2013 Prius has been increased by $200 on each of the five Prius equipment levels.

Check out more news on the Toyota Prius.

For 2013, the Prius gets a style-focused Persona Series Special Edition model, adding exterior changes and equipment to a Prius Three to create a distinct visual package.

“The Prius Persona Special Edition includes 17-inch alloy wheels with a premium finish and offers a unique exterior color: Black Cherry Pearl,” Toyota said in a statement. “Available exterior colors for the Persona Special Edition also include Black and Blizzard Pearl. A Persona Series badge also helps distinguish the model. The Persona Special Edition’s interior is trimmed in charcoal-hued SofTex™ with black accents and red stitching. The steering wheel is also trimmed in SofTex material and includes a dark chrome bezel that complements the new model’s dark chrome shift knob ring and door grips.,”
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