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USA: Tesla Adds Electric Vehicle Showrooms at 10 Shopping Malls

Tesla Motors (TSLA) is building on its strategy of exposing the pubic to its electric cars in high-end shopping malls with 10 new locations planned for fall 2012.

The expansion brings the number of Tesla showrooms to 24 in North America and 34 worldwide.

These aren’t your average car dealerships, they are more like interactive marketing studios meant to evangelize electric vehicles and, in particular, the company’s sporty Model S hatchback, which carries a sticker price of $50,000 for the base model.

Each location is loaded with interactive multimedia displays, where customers can pick the features they would like in their own Tesla Model S using a large touchscreen and then view what the vehicle would look like an 85-inch video wall. Every showroom has a Tesla Model S premium model on display, and most have vehicles to test-drive.

“As we open locations throughout the country, our approach continues to be geared towards engaging and informing more people about Tesla and Model S and the technology behind it. says George Blankenship, vice president of worldwide sales and ownership experience. “Customers can walk into a no-pressure environment, ask questions and engage with informative product specialists to learn more about the many advantages of going electric.”

Here are the US locations that Tesla is planning:

Roosevelt Field (Garden City, New York)
Natick Mall (Boston area)
Westfield Old Orchard (Chicago area)
Westfield Garden State Plaza (Paramus, New Jersey)
The Mall at Short Hills (Morristown, New Jersey)
Westfield University Town Center (San Diego)
Lincoln Road (Miami Beach, Florida)
Tyson’s Corner (McLean, Virginia)
Westfield Topanga (Topanga, California)


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