A little over a year ago, BMW announced its DriveNow partnership with Sixt. That car-sharing service – which is active in three cities in Germany: Berlin, Munich and Dusseldorf – made its U.S. debut in San Francisco in June. Today, BMW gave more details on the San Francisco service and announced the upcoming launch of ParkNow.
DriveNow is a short-term rental scheme that is awfully similar to Daimler’s Car2go program. Using your smartphone or a computer, you can locate a nearby available car and then rent it for 29 cents a minute. When you’re done, you can park it anywhere within the defined business area and call it good. At least, that’s how it works in Europe. In San Francisco, you pay $12 for the first 30 minutes, then 32 cents for each minute. Oh, and you need to return the car to a DriveNow location (there are currently eight) when finished. DriveNow in San Francisco uses 70 all-electric ActiveE vehicles, whereas other cities use some Mini models as well.