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UK: Tweet My Ride: London Taxi-Riders Sample Electric Cars

Before the Olympics invaded London, Nissan LEAF offered Londoners and tourists alike discounted cab rides in electric taxis.

For one weekend in June, ten Nissan LEAF cars, which are 100% electric, chauffeured people around London at a price that was six times cheaper than a typical gas-fueled car

But there was a catch. For users to qualify for a reduced ride, they first had to tweet their destination, using the hashtag, #6XCHEAPER. Nissan then replied to individual tweets, informing riders of the cost of their trip in an electric car versus a gas car.

“We used Twitter as the means to book a ride, as it’s super fast to both send and respond to,” said Duan Evans, Executive Creative Director at AKQA, the agency behind the initiative.


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