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Two Different Electric Car Strategies With Peugeot And Renault

Traditionally, Peugeot and Renault have been different and have never taken the same path or strategy to building cars. Never has this been more obvious than with the introduction of their respective electric cars.

Peugeot And The iOn. While the news about Peugeot’s financial health hasn’t been favorable to the company, its electric iOn has remarkably sold well. Indeed, the Mitsubishi i MiEV rebadged by Peugeot as an iOn and Citroen as a C-Zero have been sold out, as we mentioned in our article: Mitsubishi i MiEV Shipped 100,000 To Peugeot And Citroen Peugeot is proud to announce this as all three companies re-evaluate stocks, inventory and determine how many more electric cars they can sell.

In fact, according to the local Peugeot dealership in Nice, France in my stay abroad, the dealership was quick to point that they were sold out. Asked to clarify, the salespeople reported the iOn was a frank success. According to them, people flocked to buy it and still come in to see if they can purchase one. What came out of our talk was the interesting strategy Peugeot chose to follow.


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