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USA: Tesla’s new plan

Automaker opens stores in non-auto locations

LOS ANGELES – Here’s a novel idea for an automaker: Open stores in an area where people are not shopping for cars.
That’s the strategy of Tesla Motors, the builder of high-end electric cars.
The automaker opened its 12th North American store last week on the Third Street Promenade in Santa Monica, Calif. It’s flanked by an Adidas store and Club Monaco, a trendy apparel seller. Parking is a block away in a public garage.
Think Apple rather than Chevrolet.
“We are deliberately trying to engage with people when they are not thinking about buying a car,” said George Blankenship, Tesla’s sales chief, who previously worked in the store divisions of Apple and Gap. That’s the best way to educate people about how


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