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USA: Tesla Opens Portland Store, Passes A Million Visitors so far in 2012

By the sales numbers—even if you consider the 20,000 Model S sedans (which Green Car Reports drove this week, with a first drive review and video post) the company hopes to sell annually—Tesla Motors [NYSE: TSLA] is a small niche automaker. But based on what the upstart electric automaker has seen so far this year, there’s a lot of public interest in its cars. It’s arguably on its way to becoming a much better-known brand, and its new high-visibility stores are part of the reason why.
As of this weekend, across Tesla’s ten new-design, retail-oriented stores (out of 14 total stores), there will have been over a million visitors so far in 2012.

“That’s off the charts,” said George Blankenship, Tesla Motors’ VP of sales and ownership experience. “And if you take the stores that were open last week, which would be nine of the new design, you still have over 51,000 people that went through, this past week.”

We recently caught up with Blankenship as he personally oversaw training at the company’s new Portland store, which opened yesterday.


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