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USA: Consumer Electronics and Smart Cars

July 24 Meeting Notice

Consumer Electronics and Smart Cars

Dr. Dirk Rossberg, Director of Technology at BMW

NVIDIA – 2800 Scott Blvd., Building E, Santa Clara
Click here to see overhead photo of venue

Date and Time:
July 24, 2012
6:30 – 7:00 Pizza + Drinks, Networking
7:00 – 8:30 Talk and Questions

Register Online Click to Register

In the future, an increasing number of innovations in the area of infotainment, communication and driver assistance will only be possible through an intelligent communication network both within the vehicle and with the vehicles environment. As a result there are increasing requirements concerning the connectivity and data bandwidth of the E/E system.

In order to meet the future demands on E/E systems performance and scalability, a high data bandwidth and an efficient E/E architecture will be necessary.

BMW’s E/E target architecture builds on Ethernet as the key technology for providing a high performance communication backbone in the vehicle. Ethernet and IP offer perfect conditions for the connectivity of the vehicle with the cloud, consumer electronics and Car2X.

Together with industrial partners, BMW has developed a suitable automotive solution for Ethernet and IP using an unshielded twisted pair cable.

BMW is not the only OEM which is certain that Ethernet and IP will be the most relevant high performance network for automotives in near future. With cooperation of different automobile manufacturers, suppliers and other non-automotive partners, the standardization platform OPEN Alliance for automotive Ethernet and IP has been founded in 2011. The OPEN Alliance forms the Ethernet standard to an automotive standard. Come and join us.


Dr. Dirk Rossberg, Director of Technology at BMW

Dr. Dirk Rossberg acquired his university entrance-diploma in 1985 and studied electrical engineering at the Technical University of Munich. Interrupted only by comprehensive industrial placements in Great Britain and France, he received his diploma which focused on semiconductors technologies in 1991.

Following his diploma, he directly began his graduation at the professorship for technical electronics at Technical University in Munich. His thesis focused on sensors for gas and fluid detection. He received his doctor’s degree in 1996.

Dirk joined BMW working within the proprietary development for engine control units for AG-, M- and motor cycle engines.

In 1999, Dirk changed positions and joined the HR department where he worked as HR-officer, responsible for the entire chassis development division. Main focus in this position was firstly the considerable expansion of the division but also the integration and ultimately the sale of Rover.

Back in engineering, Dirk first headed the HMI/SVS-group. Besides the introduction of new specification methods and the installation of test automation, the focal point in this responsibility was the establishment of a proprietary development for HMI.

2006 Dirk Rossberg took over as department manager for driver assistance systems. Under his lead, a great number of new systems has been developed, a big part of which was brought to market with the series start of the model 7 and are now available on nearly all plattforms. For these developments BMW received the prestigious Diesel-Ring award.

Since March 2010 Dirk has been department manager infotainment platform technologies. Together with his team, he was responsible for the technical work scope of the infotainment- and communications domain – starting from the architecture until realization of hardware.

Starting July 1st, 2011 Dirk has taken over as head of BMW Group Technology Office USA in Mountain View, CA.

Admission Fee: Open to all – to attend
(Please register in advance. If you cannot register in advance, you can still show up at the door, but please allow extra time for NVIDIA security signin.)
IEEE CES members – free
IEEE Student members – free
IEEE members – $5 (pay at door)
non-members – $10 (pay at door) You do not need to be an IEEE member to attend!


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