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UK: BMW i3 and i8 Concepts On Display at 2012 Olympic Park Pavilion


The BMW i8 is a feature of the BMW Group Pavilion at the Olympic Park in London

The BMW Group Pavilion was designed and built by an award-winning British architecture firm. The Pavilion has an open feel and appears to “float” on the river because of the water that flows on both sides of the building. Principal architect Christopher Lee said, “As a British-based practice, we were delighted to be selected to work with BMW Group for the UK’s first Olympic and Paralympic Games since 1948.”

Two stories create this center piece in the Olympic Park with the first floor showing the various vehicles in the current fleet available for the Olympic participants and staff as well as interactive displays for people to learn more about BMW’s view on future automobiles and trends. The second floor has a small movie theater that loops a film about the product displays on the top deck.
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