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Southeast Asia: Tan Chong expects Grand Livina to drive sales

KUALA LUMPUR: Tan Chong Motors Holdings Bhd’s unit Edaran Tan Chong Motor Sdn Bhd (ETCM)is optimistic the market share for Nissan cars will recover to 5.6% from 5.3% in the first five months of the year.

Executive director, Datuk Dr Ang Bon Beng, said on Monday ETCM was on track to outpace the total industry volume (TIV) 2012’s estimated growth of 2.5% for Nissan sales.

“In the first five months, we dropped 0.3% compared with 5.6% last year. So, we are going to recover this market share in the next two quarters.

“There’s a surge in the whole market after June and July, so we are maintaining our challenge to grow more than the estimated 2.5% for Nissan sales,” he said after introducing the first four Nissan Leaf ambassadors for its electric vehicle (EV) pilot project.

Ang, who was optimistic to see better earnings in second half of this year as the company has recovered from supply chain constraints, said multi-purpose vehicle, Nissan Grand Livina, which accounted for almost 40% of its market share, would continue to take the front seat for ETCM’s sales this year.

“This, coupled with new models to be launched in the second half, will contribute to the expected surge in the company’s sales volume after Tan Chong’s lacklustre performance in the first quarter of the year.


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