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Renting Electric Cars: Hertz Rocks, Enterprise Facing More Challenges?

Does electric car rental work as a business proposition?

That might depend on who you ask. Because despite popular rental company Hertz having massive success with the format, backed up by other popular schemes like Car2Go, things aren’t so rosy for Enterprise.

According to the New York Times (via The Car Connection), customers haven’t really taken to Enterprise’s fleet of 350 all-electric Nissan Leafs.

That seems odd, given that Enterprise isn’t only making efforts to educate customers–just as it did when the company first started offering hybrid vehicles–but it’s even making the cars available in areas full of what Enterprise calls the “Eco-curious”.

That means drivers in urban locations, often Gen X and Millenials, and interested in greener transportation. So why aren’t they going for the Leaf? And why aren’t Hertz, Car2Go and others having the same problems?

Hertz has been bullish about its success with electric cars. In October last year, it claimed that if the factories could produce them, it would take another two or three thousand EVs to add to its small fleet of 50.


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