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Plug-in Electric Vehicles

Battery Electric and Plug-in Hybrid Electric Vehicles: OEM Strategies, Demand Drivers, Technology Issues, Key Industry Players, and Global Market Forecasts

Automotive manufacturers are looking to move plug-in electric vehicles (PEVs) from expensive early adopter vehicles to more of a mass market mode of personal transportation. Following several years of significant investment in engineering development and marketing resources, the PEV market was launched in 2011 with production volume of more than 20,000 PEVs, an all-time record for such vehicles. Yet, with a better understanding of the practical challenges of launching new models and expanding PEV sales to mainstream consumers unfamiliar with the technology, especially coming off of a global economic recession, optimism waned.
As battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs) are purchased in greater numbers over the next few years, Pike Research’s analysis indicates that significant regional differences in adoption patterns will emerge. For example, while PHEVs will outsell BEVs in North America, the converse is true in Europe and Asia. Meanwhile, auto manufacturer strategies continue to evolve. The lion’s share of OEMs making PEVs are doing so at a very measured pace, carefully vetting new technologies and consumer preferences with a sharp focus on regional differences in demand. All are optimistic about the long-term prospects for the PEV sector, but the industry remains cautiously focused on growing at the pace of market demand.
This Pike Research report examines the global market landscape for PHEVs and BEVs including a detailed analysis of market drivers and barriers, technology issues, policy and regulatory factors, and the competitive landscape of OEMs and key suppliers. Detailed market forecasts are provided through 2020, segmented by world region and vehicle category.

Key Questions Addressed:

-Which countries’ demographic characteristics will make them large markets for electric vehicles?
-What will be the size of the plug-in electric vehicle market over the next 8 years and how fast will the market grow?
-Where will battery electric and plug-in hybrid electric vehicle sales grow the fastest?
-Who will be the leading sellers of PEVs in the United States?
-What are the key incentives and roadblocks for electric vehicle sales?
-How many vehicles will electric utilities have to prepare for?
-What is the potential grid impact of these vehicles?

Who needs this report?

-Auto manufacturers
-Vehicle component suppliers
-Battery manufacturers
-Electric vehicle charging equipment vendors
-Utilities
-Government agencies
-Industry associations
-Investor community
Global Clean Vehicle Industry

Table of Contents

1. Executive Summary
1.1 PEV Market Overview
1.2 Market Forecasts
1.2.1 HEVs versus PEVs
1.3 PEV Sales: 2012-2020
1.4 The Future of the PEV Market

2. Market Issues
2.1 History
2.2 Plug-in Hybrid Electric Vehicles
2.2.1 Passenger Cars
2.2.2 Light Trucks
2.3 Battery Electric Vehicles
2.3.1 Passenger Cars
2.3.2 Light Trucks
2.4 Conversion of ICE and Hybrids to Plug-in Electric Vehicles
2.5 Market Challenges
2.5.1 Vehicle Prices
2.5.1.1 Battery Leasing
2.5.2 PEV Company Failures
2.5.3 Production Cutbacks and Delays
2.5.4 EV Infrastructure Availability

3. Technology Issues
3.1 Overview of PEV Technology
3.2 Plug-in Hybrid Electric Vehicle Drivetrains
3.2.1 Parallel Hybrid Design
3.2.2 Series Hybrid Design/Extended-Range Electric Vehicle
3.3 Battery Electric Vehicle Drivetrains
3.4 Battery Technology
3.4.1 Lithium Ion Battery Chemistry
3.4.1.1 Safety Concerns and Battery Thermal Management
3.4.1.2 Battery Reliability
3.4.2 Advanced Battery Chemistry
3.4.2.1 Lithium-Air
3.4.2.2 Solid-State Batteries
3.5 Regenerative Braking
3.6 Charging Infrastructure
3.6.1 Charging Equipment
3.6.1.1 AC Charging Equipment
3.6.1.2 Fast DC Charging
3.6.2 Home Energy Technologies and Grid Communications
3.6.2.1 Vehicle-to-Grid (V2G)
3.6.2.2 Mobile Applications
3.6.2.3 PEVs and Solar
3.6.3 Recharging Habits and Public Recharging

4. Demand Drivers
4.1 Market-Based Demand
4.1.1 TCO Analysis
4.1.2 Energy Costs and Gas/Diesel Prices
4.2 Consumer Experiences and Preferences
4.2.1 PEV Brands
4.2.2 Media Depictions of PEVs and Industry
4.2.3 Fleet Interest and Adoption
4.3 Impact of Alternative Fuel Vehicles on Plug-in Electric Vehicles
4.4 Government Emissions Regulations
4.4.1 United States
4.4.1.1 CAFE Standards
4.4.1.2 California Air Resources Board
4.4.2 Canada
4.4.3 Mexico
4.4.4 Europe
4.4.5 Japan
4.4.6 China
4.5 National Incentives
4.5.1 U.S. Incentives Impacting PEVs
4.5.2 Global PEV Incentives

5. Key Industry Players
5.1 Original Equipment Manufacturers
5.1.1 BYD
5.1.2 CODA Automotive
5.1.3 Chery
5.1.4 Daimler
5.1.5 Ford Motor Co.
5.1.6 Fiat/Chrysler
5.1.7 Fisker Automotive
5.1.8 General Motors
5.1.9 Honda
5.1.10 Hyundai/Kia
5.1.11 Mitsubishi
5.1.12 Nissan-Renault
5.1.13 PSA Peugeot/Citroen
5.1.14 Tesla Motors
5.1.15 Toyota Motor Corp.
5.1.16 Volkswagen/Audi
5.2 PEV Conversion Companies
5.2.1 ALTe LLC
5.2.2 VIA Motors
5.3 Key Suppliers
5.3.1 A123 Systems
5.3.2 AeroVironment
5.3.3 Better Place
5.3.4 Dow Kokam Inc.
5.3.5 General Electric
5.3.6 GS Yuasa
5.3.7 Johnson Controls
5.3.8 LG Chem
5.3.9 Magna E-Car Systems
5.3.10 NRG Energy
5.3.11 Primearth EV Energy
5.3.12 Quantum Technologies
5.3.13 Ricardo
5.3.14 SB LiMotive
5.3.15 UQM Technologies

6. Market Forecasts
6.1 Global Light Duty Vehicle Sales Forecast
6.2 Global Hybrid Electric Vehicle Forecast
6.3 Global Plug-in Hybrid Electric Vehicle Forecast
6.4 Global Battery Electric Vehicle Forecast
6.5 Selected OEM Market Share, United States
6.6 Plug-in Electric Vehicle Sales Forecast by Segment, United States
6.7 Summary and Conclusions

7. Company Directory

8. Acronym and Abbreviation List
9. Table of Contents

10. Table of Charts and Figures

11. Scope of Study, Sources and Methodology, Notes

List of Charts and Figures

Comparison of Annual Sales of PEVs vs. HEVs, United States: Year 1-Year 7
Electrified Vehicle Sales by Segment, World Markets: 2012-2020
Plug-in Electric Vehicle Sales by Region, World Markets: 2012-2020
PHEV Sales by Segment, United States: 2015
BEV Sales by Segment, United States: 2015
Cost and MPG Comparisons of PEVs vs. Similar Fuel-Efficient Vehicles: 2012
Estimated Buildout of Public Charging Stations, World Markets: 2012
Battery Pack Size, Model Year 2012
Estimated Total Cost of Ownership Comparison, Small Sedans, 75,000 Lifetime Miles, United States: 2012
Consumer Brand Preference for Purchasing PEVs
Total Light Duty Vehicle Sales by Region, World Markets: 2012-2020
HEV Light Duty Vehicle Sales by Region, World Markets: 2012-2020
PHEV Light Duty Vehicle Sales by Region, World Markets: 2012-2020
BEV Light Duty Vehicle Sales by Region, World Markets: 2012-2020
Plug-in Electric Vehicle Sales by Selected Manufacturers, United States: 2012-2020
PHEV Sales by Vehicle Segment, United States: 2012-2020
BEV Sales by Vehicle Segment, United States: 2012-2020

List of Tables

Planned HEV/PHEV/BEV Launches, North America: 2012-2020
Planned HEV/PHEV/BEV Launches, Europe: 2012-2020
Planned HEV/PHEV/BEV Launches, Asia Pacific: 2012-2020
Estimated Total Cost of Ownership Comparison, Small Sedans, 75,000 Lifetime Miles, United States: 2012
Consumer Brand Preference for Purchasing PEVs
Year-to-Year Growth in Light Duty Vehicle Sales by Region, World Markets: 2013-2020
Light Duty Vehicle Sales by Region, World Markets: 2012-2020
Year-to-Year Growth in HEV Light Duty Vehicle Sales by Region, World Markets: 2013-2020
HEV Light Duty Vehicle Sales by Region, World Markets: 2012-2020
Year-to-Year Growth in PHEV Light Duty Vehicle Sales by Region, World Markets: 2013-2020
PHEV Light Duty Vehicle Sales by Region, World Markets: 2012-2020
Year-to-Year Growth in BEV Light Duty Consumer Vehicle Sales by Region, World Markets: 2013-2020
BEV Light Duty Consumer Vehicle Sales by Region, World Markets: 2012-2020
Year-to-Year Growth in Plug-in Electric Vehicle (PHEV/BEV) Sales by Region, World Markets: 2013-2020
Plug-in Electric Vehicle (PHEV/BEV) Sales by Region, World Markets: 2012-2020
HEV/PHEV/BEV Sales by Region, World Markets: 2012-2020
Plug-in Electric Vehicle Sales by Selected Manufacturers, United States: 2012-2020
Plug-in Electric Vehicle Market Share for Selected Manufacturers, United States: 2012-2020
Year-to-Year Growth in PHEV Sales by Segment, United States: 2013-2020
PHEV Sales by Segment, United States: 2012-2020
Year-to-Year Growth in BEV Sales by Segment, United States: 2013-2020
BEV Sales by Segment, United States: 2012-2020
Light Duty Electric Vehicle Purchase Incentives by Country, World Markets: 2012
Battery Chemistry Adoption
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