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Japan: Mazda to Lease ‘Demio EV’ Electric Vehicle in Japan from October Stories You Might Like Techs stay red despite Netflix, Yelp gains Friday’s biggest gaining and declining stocks IPO scorecard: Winners, losers on recent debuts

Hiroshima, Jul 06, 2012 (JCN Newswire via COMTEX) — Mazda Motor Corporation will begin leasing the Demio EV in October 2012. The Demio EV is an independently developed electric vehicle based on the Mazda Demio (known overseas as Mazda2). Using a highly efficient lithium-ion battery and Mazda’s unique electric motor, the Demio EV delivers an exhilarating driving experience, including powerful acceleration, precise handling and a comfortable ride. It also achieves an outstanding driving range of 200 kilometers (JC08 mode test cycle, measured by Mazda). The Demio EV maintains the same cabin space and cargo carrying capacity as the base model Demio. As a zero-emission vehicle that emits no carbon dioxide or other pollutants Mazda intends to lease approximately 100 units in total, mainly to local governments and corporate customers in the Chugoku region of Western Japan (where Mazda’s headquarters are located).

Mazda employs a Building Block Strategy, which begins with thorough improvements in base automotive technologies, such as developing more efficient engines and reducing vehicle weight, and builds on these improvements with the step by step introduction of electric devices such as regenerative braking and hybrid systems. In anticipation of a future society which will make ever greater use of a variety of renewable energy sources, Mazda has a long history of research and development into electric powered vehicles. Through the lease program, Mazda intends to gain further knowledge of electric drive technology and the usefulness of such products to the customer.

Mazda Demio EV specifications and price available at www.mazda.com/publicity/release/2012/201207/120706a.html?link_id=nr .

About Mazda

Mazda Motor Corporation started manufacturing tools in 1929 and soon branched out into production of trucks for commercial use. In the early 1960s, Mazda launched its first passenger car models and began developing rotary engines. Still headquartered in Hiroshima in western Japan, Mazda today ranks as one of Japan’s leading automakers, and exports cars to the United States and Europe for over 30 years. For more information, please visit www.mazda.com .

Contact:

Corporate Communications Division
Mazda Motor Corporation, Japan
+81-3-3508-5056 [Tokyo]
+81-82-282-5253 [Hiroshima]
mailto: media@mazda.co.jp

Source marketwatch.com

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