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USA: Crystal Mountain Resort leads Michigan towards a greener future

Not only is Jim MacInnes the president and CEO of Crystal Mountain Resort and Spa, but he is also an advocate for environmentally conscious living. An electric car charging station, compost pile and recycling efforts at his resort reflect his outlook on business, living and the environment. Kirk Heinze of Greening of the Great Lakes spoke with MacInnes about alternative energy and the importance of growing greener.

Nearly 2,000 people attended Crystal Mountain’s Beer and Brat Festival over Memorial Day weekend, says MacInnes, which capped off a record May for the business. The resort has seen increased patronage through wedding and conference bookings and families from Michigan and elsewhere, he says, thanks to the Pure Michigan campaign. Family Circle Magazine also listed Crystal Mountain as one of the top ten, family-friendly, summer resorts in the nation, adding to the resort’s increased business. “We’ve gotten a lot of recognition,” he says, “and the economy is improving in Michigan and there’s a lot of good things to think about.”


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