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USA: Chevrolet Volt ‘Comes Out’ In New Ad For Detroit’s Motor City Gay Pride Celebration

It looks like the Chevrolet Volt has officially “come out” — and just in time for Motor City Pride.

At least that’s the gist of a new advertisement for the eco-friendly car that appeared in Between the Lines, a Detroit-based newspaper that targets the city’s lesbian, gay, bisexual and transgender (LGBT) community.

Take a look at the new ad below, then scroll down to keep reading:

The tongue-in-cheek new ad depicts the silver Chevy Volt as “coming out” to his older-model “parents,” along with the text: “Volt runs on an electric battery and a gas generator. So, whatever revs your engine, we support you 100 percent. Happy Motor City Pride from the entire Chevrolet family.”

Detroit’s Pride celebration took place last weekend after the ad appeared.
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