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UK: BMW Launches Dedicated Store for i3, i8 in London

As BMW gears up to launch its i3 electric car and i8 plug-in hybrid, the automaker has revealed its first showroom dedicated exclusively to the “i” electric-powered vehicles. Set to open July 25, the BMW i Park Lane store is located adjacent to traditional Mini and BMW showrooms in London. The i store currently houses concept versions of the i3 and i8.

BMW says it chose to locate the first i store in London because the bustling city is the type of location that is ideal for the i3 electric car. Like many other large cities, London has put restrictions on driving internal-combustion vehicles within the city limits, and both road space and parking spots are at a premium. The showroom is designed not only to sell and support BMW electric cars, but also to educate potential customers about those vehicles.

At the same time, BMW revealed its unique home charging station for the i3 and i8. The futuristic-looking BMW i Wallbox charger is designed to make plugging in one of the i cars very simple. Installation at the owner’s home will be handled by local contractors selected at a later date by BMW.


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