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UK: BMW i focuses on eco-luxury to ready i3 for sale

BMW updates the i3 Concept interior and shows off its new electric products in its first BMW i-branded store in London.

How does a car manufacturer whose motto is ‘the ultimate driving machine’ sell a front-wheel-drive car that takes 8 seconds to hit 60 mph and tops out at 93 mph? By shifting attention from under the hood to inside the cabin, focusing on the urban-electric lifestyle.
BMW opened its first dedicated BMW i store in London this week. The BMW i3 isn’t scheduled to enter production until 2013, but the company is taking advantage of the summer Olympics to boost the new vehicle line’s presence. The store serves as a showroom for its upcoming line of electric and plug-in hybrid cars.


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