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Tesla opts for cozy spots in malls

Tesla Motors is trying a different approach to attract a customer base.

Tesla recently opened up a “design studio” inside of the Houston Galleria mall, which might seem like an odd concept. However, the automaker is hoping the stores will show off the technology, increase visibility and spur some people to buy.

“We want to engage with people when they’re not thinking about buying a car,” George Blankenship, Tesla’s sales czar, told CNN.
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