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Malaysia: Mitsubishi plans to launch i-Miev in M’sia this year

Ipoh: Mitsubishi Motors Malaysia (MMM) plans to launch its first fully electric car in Malaysia, the i-Mitsubishi Innovative Electric Vehicle (i-MiEV), by year-end, said Chief Executive Officer Tetsuya Oda.

He said however the company is now in the final stages of market research to determine the vehicle pricing for Malaysia.

“We are getting some enquiries and also have certain demands for this green car, which is aimed at environmentally-aware people and companies, but here there is no tax incentive compared to other countries, so it is difficult to set a target for this car,” he told reporters after launching Mitsubishi Motors’ 3S Centre (Sales, Service and Spare parts) at its authorised dealership, FA Automobiles Sdn Bhd on Jalan Kuala Kangsar, here Tuesday.

MMM is targeting sales of 50 units of i-MiEV in the early stages, he added.

Since its debut in Japan, the i-MiEV has attracted a lot of attention worldwide, following its introduction in European markets at the end of 2010 and launch in North America at the end of last year, he said.

He said in the log run MMM is happy to offer Malaysians the opportunity to purchase their own electric vehicle and make the choice for a greener future.

“This effort is also in line with Mitsubishi Motors’ global direction to reduce the rate of global warming and to decrease dependence on fossil fuels,” he added.

To date, MM Corporation has shipped 20,000 units of i-MiEV including to PSA Peugeot Citroen.

The G and M models sell in Japan (after the government subsidy) for 2.84 million yen (RM108,381) and 1.88 million yen (RM71,745) respectively.


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