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Be the Next Nissan: How to Find Sustainability Breakthroughs

Cafedirect, which introduced fair trade coffee to the UK, Nissan’s Leaf and ZipCar, which turned a profit in the second half of 2011, are all examples of “breakthrough innovations for a brighter future,” according to a report by Forum for the Future, which outlines how other companies can follow suit, creating a product or service that creates new markets or shifts an existing one, and creates sustainable outcomes.

Created in response to a request by Forum for the Future’s Sustainable Business Models group – whose member companies include Bupa, Kingfisher, Marks & Spencer, O2, TUI Travel and Unilever – the report says companies can do three things to bring innovations to market: have a balanced portfolio of innovation, embed breakthrough innovation in company culture, and set up management structures that spot and nurture breakthroughs.

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