A sample text widget

Etiam pulvinar consectetur dolor sed malesuada. Ut convallis euismod dolor nec pretium. Nunc ut tristique massa.

Nam sodales mi vitae dolor ullamcorper et vulputate enim accumsan. Morbi orci magna, tincidunt vitae molestie nec, molestie at mi. Nulla nulla lorem, suscipit in posuere in, interdum non magna.

USA: Thoughts From a Week in the Ford Focus Electric

Driving the 2012 Ford Focus Electric for a week gave me an opportunity to mull some questions about how a purely electric vehicle ought to behave and look. In this case, my E.V. looked nearly identical to its gas-burning equivalent. It lacked an internal-combustion engine, but from behind the wheel and from outside the car it was, quite simply, normal.

On one hand, the agreeable shape of the third-generation Focus could stimulate sales of E.V.’s in a way that the Nissan Leaf, with its more eccentric design, never could. On the other is a pervasive attitude that alternative-powertrain cars must project a greener-than-thou image through a distinctive, unmistakeable silhouette. The Toyota Prius is, of course, the wildly successful test case.

For its first mass-produced E.V., Ford very likely decided against a stylistic moon shot to align with its corporate strategy. The company turned its fortunes around in recent years by using fewer vehicle platforms and relying on common global production lines. With the Focus Electric, Ford reduces the risk and cost of making an electric car by choosing when workers on the existing Focus assembly line install electric motors rather than gas engines, and lithium-ion battery packs instead of gas tanks. That gives the company the option of expanding or reducing E.V. volume based on what it learns about demand.


1 comment to USA: Thoughts From a Week in the Ford Focus Electric

Leave a Reply