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How Committed Is Nissan To Electric Cars? How About $4 Billion?

New global car programs cost a lot, usually starting at $1 billion for a new platform and all the engineering, testing, and validation of the vehicle(s) it involves.
Now a high-ranking Nissan executive has given a glimpse of what the company is spending on its electric-car program: $4 billion.
Nissan’s executive vice president for product planning, Andy Palmer, gave the $4 billion figure as an example of his company’s all-in dedication to producing electric cars.
He made the comment at yesterday’s final plenary session to wrap up the 26th annual Electric Vehicle Symposium in Los Angeles yesterday.
Nissan has made by far the boldest and most audacious bet on battery-electric vehicles of any automaker, similar in scale to Toyota’s 1997 launch of what would become known as its Hybrid Synergy Drive technology

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