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USA: Nissan dealers to ramp up Leaf sales

Nissan plans to increase its marketing of the Leaf EV as sales of the brand’s electric car is rolled out to all its UK dealers.

The Leaf, which was launched 12 months ago, is currently only available through 32 accredited Nissan dealers.

Speaking in this month’s Motor Trader, UK CEO Jim Wright admitted he was disappointed by sales to date which have totalled just 650 units. He plans to double sales as the network prepares for better supply once production moves to Sunderland next year, a move which could also see a new entry price.

Wright said the brand is preparing to launch a training programme across all 198 dealers.


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