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USA: GM CEO Seeks to Boost Volt’s Monthly Sales to 3,000

Volt production a week earlier than planned, seeks to boost sales of the $39,000 electric car more than 30 percent in coming months.
U.S. sales of the Volt rose to 2,289 in March, beating the model’s previous best month in December when 1,529 cars were delivered. Sales fell from that high as the Volt underwent a congressional hearing after a federal safety investigation.

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April 4 (Bloomberg) — Mark Reuss, president of General Motors North America, discusses the outlook for sales of the Chevrolet Volt plug-in hybrid car and Cadillac vehicles. Reuss speaks with Erik Schatzker from the New York International Auto Show on Bloomberg Television’s “InsideTrack.” (Source: Bloomberg)
“It seems like we’ve sustained ourselves through this difficult period,” Chief Executive Officer Dan Akerson said in an interview on Bloomberg Radio’s “A Closer Look With Arthur Levitt” scheduled to air in May. “We hope to get up to 3,000- plus in the coming months and are certainly positioning it.” Akerson, 63, spoke yesterday.
Volt sales were hurt after a U.S. investigation into the safety of the car was announced in November, GM executives have said. The National Highway Traffic Safety Administration closed the probe in January, saying the Volt or other electric vehicles pose no more of a fire risk than other cars. The Volt figures into political debates whether the U.S. should have bailed out GM in 2009. The U.S. still owns 32 percent of GM.
Production on the Volt will resume April 16 at the automaker’s Detroit-Hamtramck assembly plant, Chris Lee, a GM spokesman, said today in an e-mail. The Detroit-based automaker had planned to halt production from March 19 through April 23.
Increased Sales
“Employees are being called back one week earlier than previously announced due to increased Volt sales since January and the need to meet demand in our strong markets, including California,” Lee said.
GM announced its plans to halt production in early March after selling 1,023 Volts in February and 603 in January, below the rate needed to meet Akerson’s goal of 45,000 deliveries in the U.S. this year.


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