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USA: Behind the Wheel of Ford’s First Electric Vehicle

Ford is at the onset of a massive push towards electrification. The Blue Oval estimates that between 10 and 25 percent of its products will be “electrified” by 2020, with a mix of traditional hybrids and plug-in versions joining a brace of new EVs. And its first all-electro-powered product is this: the 2013 Ford Focus Electric.

Ford announced plans to electrify its Focus compact at last year’s CES and the automaker has already begun handing out its EV hatch to fleets, including the delivery of the first Focus Electric to Google. Later in 2012, Ford will begin selling the Focus to consumers in 19 markets across North America, with prices starting at $39,200 – or about $4,000 more than the Nissan LEAF before taxes and any state or federal government incentives.

But do you want it?

We took to the streets of San Francisco for a brief drive in Ford’s first EV and discovered that while it might not boast the bespoke body as its competition from Nissan, the Focus Electric wins on charge time and something that’s been missing from other mass-market EVs: genuine fun.


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