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Europe: BMW and Locog unveil low-CO2 Olympic fleet

BMW and the London 2012 organising committee, Locog, yesterday revealed details of the 4,000-strong vehicle fleet the car-maker will be providing as Official Automotive Partner for this year’s Olympic and Paralympic Games.

Speaking at BMW’s Marsham Street showroom in central London, officials explained how the cars would be used for a huge range of tasks, from ferrying athletes around the capital to towing boats out of the water at the sailing events in Weymouth.

Setting the tone for the BMW effort is the London Games’ ambition to be the first truly sustainable Olympics. In fact Richard George, LOCOG’s Director of Transport, calls London 2012 a “public transport Games”, and it certainly will be for most of the spectators. But Usain Bolt can’t really be expected to buy himself an Oyster card and catch the tube or a red bus to the 100m finals, and visiting dignitaries need to be able to maintain their dignity as they move between Olympic venues as well – which is where the low-carbon vehicle fleet comes in.

BMW has come up with a carefully selected mix of cars for the Games that have average CO2 emissions in official tests of just 116g/km, and fuel consumption of 64.5mpg. That’s roughly on a par with the figures you’d normally expect of a small runabout like the Ford Ka but the BMW fleet has to include a number of larger cars and SUVs in order to meet the diverse requirements of the Olympic organisers.


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