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China: Beijing: Nissan launches Venucia brand

The Chinese joint venture between Nissan and Dongfeng has launched a new brand, called Venucia, at the Beijing motor show.

Two new cars were revealed at the launch, including the Nissan Leaf-based ‘e-concept’ which the firm has committed to build in China from 2015, and the D50 saloon, which will go into immediate production at a new plant in Zhengzhou and to be sold through 100 exclusive dealerships in China.
Powered by a 1.6-litre petrol engine, the D50 is seen by Dongfeng as a pivotal vehicle as it seeks to raise its standards towards global manufacturing.


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