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Canada: Future of transportation: Electric push needs bigger boost

‘Electrified’ does not accurately describe the pace at which Canadians are embracing battery-powered autos, though the movement is starting to gather steam.

Automakers and consumers are beginning to get on board the proverbial electric car train, raising hopes in Canada’s nascent electric auto industry that the long-promised era of emission-free electronic-based transportation may have finally arrived.

“We were just about to give up,” Nathan Armstrong, founding chief executive of Motive Industries Inc., said in a recent interview. “But I think there is movement now.”

His Calgary-based company has spent about $5-million over the past two years as a key member of Project Eve, a consortium of more than two dozen Canadian companies banded together to produce electric cars on a scale intended to be competitive with major auto manufacturers in the United States. However, the project’s participants have yet to produce a single electric car.

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