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Canada: 2012 Mitsubishi i Wants You To Be Free From Electriphobia

Let’s face it. The U.S. auto industry hasn’t always been very good at advertising the benefits of the electric car.

Among them of course, General Motor’s infamous 1996 ad for its EV-1, the cringe-worthy Chevy Volt Dance, the Nissan Leaf Bear Hug ad, and of course, Nissan’s Ryan Reynolds Leaf ad

Now our neighbors to the north have come to the rescue with an online ad campaign for the 2012 Mitsubishi i that is both funny and informative.

Enter the Electriphobia Research Institute and its prescribed therapy to rid you of all electric car phobias.

Part of Mitsubishi’s sales push into the Canadian market — where the 2012 Mitsubishi i is sold as the Mitsubishi i-Miev — casts you in the role of a patient with an real but irrational fear of electric cars.


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