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Automakers Progressing with Green Tech

A new car brand must be based on daredevil ideas to win a place in an exhibition hall full of luxury brands, such as Ferrari, Maserati and Rolls Royce. But that is something Denza is trying to defy.

A new car brand must be based on daredevil ideas to win a place in an exhibition hall full of luxury brands, such as Ferrari, Maserati and Rolls Royce. But that is something Denza is trying to defy.

The young brand was established only a few weeks ahead of the largest auto festival in China, which runs from late April to early May. It is the maiden concept car from a new joint venture between German auto giant Daimler and Chinese partner BYD. The company is solely dedicated to new energy vehicles.

The Denza electric car, a joint creation by Daimler and Chinese manufacturer BYD, is unveiled at Auto China 2012 car show in Beijing. Major carmakers gathered in Beijing Monday for China’s leading auto show, seeking an edge in the world’s largest automobile market after a sharp slowdown in growth. [Photo: AFP]

Instead of being an oddly shaped, sci-fi concept that can only be displayed on an exhibition stage, the blue, all-electric sedan model is set to impress more consumers in China. Lian Yubo is the CEO of Shenzhen BYD Daimler New Technology. He says Denza aims to blend cutting-edge green technology with outstanding mobility solutions.

“Denza will try to define a new level of sophistication in the Chinese new energy vehicle segment. BYD is providing its expertise in battery technology and e-drive systems as well as its experience in putting electric vehicles on the roads of China. Daimler is contributing more than 125 years of excellence in automotive design and know-how in vehicle architecture, safety and quality. In short, we are trying to develop a high-end electric car brand.”
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