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USA: DESIGN West preview: Tesla CTO keynoting on EV innovation

JB Straubel, chief technical officer and a founding team member of Tesla Motors, will discuss the challenges of creating electric cars in a keynote speech at the DESIGN West conference March 26-29 at the McEnery Convention Center in San Jose, Calif.

Straubel, who is considered a visionary for his work in the development of the Tesla Roadster and Model S vehicles, will talk about entrepreneurship, innovation, and the emergence of electric cars in the world market. He will also discuss his background and how he laid the foundation for a career in electric vehicles at a young age. The keynote, “Driving Innovation in Electric Vehicles,” will be held at the San Jose Civic Auditorium, adjacent to the Design West show, on Wednesday, March 28, at 9:30 a.m.

United Business Media, host of the event, said it chose Straubel as a keynote speaker because he and Tesla embody the spirit of countless Silicon Valley startups. “We’ve wanted Tesla to speak here for a couple of years,” says Colin Holland, content director for DESIGN West. “There’s a lot of interest in this subject among engineers.”


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