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UK: The secrets behind Nissan’s Sunderland success story

Nissan’s decision to build its new Invitation car in Sunderland is the third statement of confidence in the plant in the last two years.

In 2010 the company announced plans to manufacture the new electric Leaf in Wearside and last year it said it would also produce the new Qashqai on the site.

The 400 new jobs that will flow from this latest investment will take the number of staff there above 6,000 – a record for Nissan at Sunderland.

A further 1,600 jobs are expected to be created in the supply chain, as 100,000 Invitations a year roll off the production line.

Success story

It’s a remarkable success story for a site that celebrated its 25th anniversary last year.

Yet just three years ago, everything looked grim. The company had just announced 1,200 job cuts and was cutting production.


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