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Prius c Launch Kicks Off With Strong Sales

Prius Family Sales Nearly 10,000 in First Half of March
TORRANCE, Calif., March 16, 2012 — /PRNewswire/ — Toyota’s subcompact Prius c five-door hatchback, the newest member of the Prius family of hybrid vehicles, is off to a quick start since going on sale March 12.

In its first three days on the market, it sold 1,201 units, making it one Toyota’s fastest-selling vehicles and eclipsing Chevrolet Volt and Nissan Leaf sales for the entire month of February.

“A number of factors drive the auto market, and fuel prices is one of them,” said Bob Carter, group vice president and general manager of the Toyota Division. “With 53 miles-per-gallon in the city and priced under $19,000, the timing for Prius c couldn’t be better.”


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