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Nissan not worried by pace of Leaf sales

No biggie, says Franklin-based Nissan North America , maker of the all-electric Leaf, which hit the market in December 2010 and will soon be made in Middle Tennessee. From the automaker’s perspective, the electric vehicle market is still in first gear.

“Like any new technology, it has to go through a curve,” said Brendan Jones, director of Nissan Leaf Marketing and Sales Strategy. “It has to be out there, talked about, adopted by the early adopters, good news stories be propagated and then the infrastructure start to come to life — and then you will start to see adoption come into the pragmatic majority.”
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