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Europe: Electric Car Prices Drop In Europe, Will U.S. Follow?

When Renault launched its Zoe electric car at the 2012 Geneva Motor Show with a starting price of little over $21,000 (after the U.K’s plug-in car grant), more than a few jaws hit the floor.

After all, that’s easily the cheapest proper electric car on sale in Europe, and even looks good in the U.S. where prices are typically lower.

Now, French duo Peugeot and Citroen have announced (via TheChargingPoint) they’re slashing the prices of the Mitsubishi i-based iOn and C-Zero electric cars. With European EV prices falling, will the U.S. follow?

Price is still one of the dividing factors concerning the popularity of electric cars. For some the vehicles are investments that allow them to save money in the longer term and cut down on pollution in the meantime, but other consumers are put off by the high prices of cars like the Nissan Leaf and Chevrolet Volt, even after government and state incentives are taken into acMcount.

With combined sales of only 171 units in 2011, Peugeot and Citroen have reduced prices of the iOn and C-Zero by a significant $11,000 in the U.K. With buyers also able to make use of the country’s near-$8,000 plug-in car grant, each car now costs around $33,661 at current exchange rates.


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