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Europe: Audi outlines plans for electric mobility

German carmaker Audi has outlined its plans to dominate the electric mobility sector as part of five key innovation areas that will shape the future of the industry.

Speaking at the Annual Press Conference 2012, Rupert Stadler, who works as the chairman for the board of management at Audi, highlighted the areas of: design; connected vehicles; lightweight construction; electric mobility; and mobility services; as being vital to growth.

According to Stadler, design will remain as the number one motivation factor for car buyers; with Audi working to ensure that its models offer a clear design language from the exterior through to the interior. He also commented that lightweight construction has been a vital focus area for several years with Audi keen to make every model lighter than the previous generation.

In terms of connected vehicles, Stadler commented that Audi is turning the car into a status symbol: bringing news and information into the vehicle using UMTS; as well as offering navigation with Google Earth images; and pinpointed traffic-flow data through online traffic reporting.


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