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China: GM has a plan to charge up Chevy Volt sales in China

GM looks to local Chinese automotive research center to help get the Chevy Volt established in China

General Motors China announced today that it has signed a memorandum of understanding with an important automotive technology organization recognized by the Chinese government. The China Automotive Technology and Research Center (CATARC) will manage GM’s fleet of demonstration Volts and will assist GM China in meeting certain objectives. These will include gaining the support of key decision makers crafting vehicle electrification policy in China. CATARC will also set up demonstrations of the vehicles and hold seminars to try to determine how the Volt and other electric vehicles can address the needs of the Chinese consumer. GM China’s executive director of Electrification Strategy, Ray Bierzynski, summed up the partnership saying “It is important for us to offer those in key positions to affect policy an opportunity to experience firsthand our variety of electrification solutions for reducing the automotive industry’s dependence on petroleum.”

GM Has Roots In China
General Motors is no stranger to the Chinese automotive market. In 2011 GM sold more than 2.5 million vehicles in China. Contrast that with the entire US market which is 11 to 13 million cars sold annually. GM also employs more than 35,000 workers in China. China has driven policy decisions for US cars in recent years. For example, it is widely believed that the reason why Buick survived the cut, while Pontiac was killed off, was due to the Chinese market’s love of Buick.
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