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China: BYD to Unveil Daimler Joint-Venture Brand in China This Month

BYD Co. (1211), the Chinese carmaker partly owned by Warren Buffett’s Berkshire Hathaway Inc. (BRK/B), will this month announce the first brand of electric vehicles through its joint venture with Daimler AG in China.

The first model under the brand will be introduced at the Beijing auto show in April and production will begin in the second half of next year, BYD Chairman and Chief Executive Officer Wang Chuanfu said today. The vehicle will cost more than than BYD’s own E6 electric car, which sells for 249,800 yuan ($39,600) to individuals after government subsidies.

“We designed the car to be an electric vehicle targeted specifically for the Chinese market,” Wang said at a briefing in Hong Kong. “It will be more advanced than the E6, both in terms of the technology and exterior design.”

Daimler is pushing into electric-vehicle production in China to challenge luxury leader Bayerische Motoren Werke AG (BMW), while the tie-up gives Shenzhen-based BYD access to Daimler’s technologies. General Motors Co. (GM), and Volkswagen AG (VOW) have also announced plans to introduce so-called new-energy vehicles in China, where the world’s biggest emitter of greenhouse gases seeks to cut smog and reduce its reliance on imported oil.

Formed in May 2010, the 600 million-yuan ($95 million) joint venture between Daimler and BYD aims to cater to demand in a market where the Boston Consulting Group Inc. forecasts electric-car sales to exceed those in the U.S. by 2020.
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