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USA: Audi tosses hat in electric car ring with the A3 e-tron

Pilot program will take place in San Francisco, Los Angeles, Washington D.C., Denver markets

Luxury automaker Audi announced a battery-electric A3 called the e-tron at TED2012 in Long Beach, CA. today – but you can’t get one, not yet, anyway. The A3 e-tron pilot program will take place in the San Francisco, Los Angeles, Washington D.C. and Denver markets, where Audi engineers and technical experts will explore EVs in a real world-setting and monitor how e-tron technology operates in everyday use.

Carbuyers have increasingly become more receptive to electric vehicles as the Chevy Volt, Nissan Leaf and other made their public debuts in recent years, and this is Audi’s first foray into the field. By studying e-tron use across multiple geographical regions, Audi will monitor the effect of climate conditions, driving patterns and energy performance and use insight gained in the final development of future EV technology applications, and base whatever, if any, electric vehicle it eventually produces partially on this data.

That’s when you can, in theory, think about buying one.

The pilot will run throughout the year, Audi says.


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